In Vietnam, coffee is more than just a beverage—it’s a way of life. Whether enjoyed at bustling street-side cafes or in the comfort of home, coffee holds a special place in Vietnamese culture. It’s deeply woven into the social fabric, offering a moment of connection, reflection, and relaxation in an increasingly fast-paced world.
Understanding Vietnamese coffee culture goes beyond learning of its origins. It also means appreciating how this simple drink brings people together and enriches daily life.
The Role of Cafes in Everyday Life
Yes, Vietnamese cafes are just places to grab a quick cup of coffee; but they also serve as vibrant community hubs where friends gather, students study, and professionals hold informal meetings. From small, unassuming street stalls to stylish modern cafes, these spaces are an integral part of urban life in Vietnam.
One of the unique aspects of Vietnamese cafes is their open-air design. Many street-side cafes have low plastic stools and tables spilling out onto the sidewalk, inviting customers to linger and watch the world go by. The leisurely pace of enjoying coffee reflects a broader cultural attitude towards life—taking time to relax and savor the moment.
A Personal Ritual
For many people, coffee is a personal ritual. In Vietnam, the act of brewing coffee with a phin filter—allowing hot water to slowly drip through the grounds—is almost meditative. This slow process creates a rich and concentrated brew while also encouraging a moment of pause and reflection. Drinking coffee becomes a mindful experience, a few moments carved out of the day to unwind and recharge.
Coffee and Conversation
In Vietnamese culture, coffee often accompanies conversations—whether lighthearted chats with friends or deeper discussions about life and work. This emphasis on social interaction highlights the role of coffee as a connector, bringing people together in a shared experience.
Seasonal and Regional Variations
Vietnam’s diverse geography has given rise to regional variations in coffee culture. In Hanoi, for example, egg coffee (ca phe trung) is a beloved specialty, while in Ho Chi Minh City, iced coffee with condensed milk (ca phe sua da) is a staple. Regardless of the region, the focus remains on creating a drink that invites people to slow down and savor the moment.
At Saigon Brew, we are inspired by this deep-rooted coffee culture. Our ready-to-drink Vietnamese coffees aim to capture the rich flavours and the spirit of connection and reflection that defines Vietnamese coffee traditions.
Our Iced Coffee is smooth, creamy, and sweet just like the ca phe sua da, while our Long Black is bold, rich, and intense as if it’s straight from the phin. Lastly, our Iced Latte has a hint of vanilla for a light and creamy—our very own take on Vietnamese coffee. Each sip reflects the heritage and passion that make Vietnamese coffee unique.
Whether you’re enjoying a quiet moment alone or sharing a coffee with friends, Saigon Brew brings a taste of Vietnam to you.